your competitors offerings. A white paper download, a demo request) can help uncover hot leads that might otherwise be missed, or at the very least can help sales prioritize which leads merit being called first. Hand out big stickers, wearables, light up trinkets, etc and turn it into a game. At the very least, point leads into an email track tailored for their specific product interest or vertical market. Feel free to make a special "post-show offer" to those only who attended the trade show event. What better way to wow one of your clients by getting them into one of the hottest industry events of the year. Make it easy to. Not only does this add an additional touch-point, but connecting on LinkedIn opens up the possibility for other connections of your contact to see you as a potential resource. Also, work ahead to schedule appointments with qualified leads for consultations, presentations, demos or other meetings in advance of the event. And when it comes to swag, be sure to select giveaway items that stand out from the norm.
Well, hopefully going into your event you had a pre-show marketing strategy, a plan to execute during the show, aND a post-show strategy. Take advantage of these lists and either send letters, direct mail or email (depending on list stipulations you may not have permission to bulk email) to the segments of attendees that make sense. One core email template can do double duty and cover both show leads (those prospects who registered at your booth) and also any larger list of show attendees (provided to you as an exhibitor). Seeing other people engaged with a brand makes them want to see what the buzz is all about. Insights: Did your marketing message effectually communicate the problems or needs of prospects and did your message address these issues with solutions?
12 Post-Trade Show Exhibit Questions to Ask Yourself
After the event, be sure to post articles to recap the events, speakers and demonstrations that work from home jobs no experience took place at the show. Remember, even your giveaways are a reflection of your brand, so choose items that are both unique and desirable. Understanding how well your staff were trained and performed will provide you with better insights into how your brand was represented on the show floor. After the show, you should evaluate how effective your lead generation strategy was and how many quality leads you gathered as a result of your efforts. The longer you wait the longer they have to forget who you are and what you said. A 2010 study concluded that fewer than 70 percent of exhibitors have any formalized plan or process in place for how leads are followed up after the show.
What Were Your Weaknesses on The Show Floor? Salesforce or, sugarCRM, one of your first priorities, once you get back to the office (and sort through the 8,987 emails you missed while at the show should be to add all of your new contacts to that system and assign each to the appropriate. Find a way to allow your booth traffic to interact with your products or services. By the number of unsubscribes you get from your initial email, youll pretty quickly know who was interested in your company and who just wanted that iPad you gave away. Did your team beat its lead goal? Be sure to thank them for visiting your booth and provide answers to any questions you promised regarding your products or services. And of course, highlight what your company was up to at the event, and what your key announcements contributions were.
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